The development and creation of the corporate image is a direct responsibility of the Creative Director as well as the Public Relations Manager, who to make it will do use of communication campaigns based on traditional media such as newspapers, television or radio, and social media current as Internet and social networks. This image will be created depending on the positioning of the product or service of the company. It responds to the attainment of an identifying element and simultaneously representatively of the product or brand of the company, grant this concept and position for that the client is looking for.
The logo has to attract the target and it will be created specially towards the perception of it. In turn, the client has to feel identified with this element - concept, since a logo is for a long period of time, in other words, it lasts in the time. The clients and possible clients are going to remember them for this image.